Benefits of having a mobile app for eCommerce store

Market research has shown that people spend 90 percent of their time on mobile app when they are using their smartphones.

You can use this incredible platform to expand your business by targeting the right people to sell your products through a dedicated mobile app.

In this article, we would like to share with you some of the benefits that eCommerce app development can provide to your business. 

What are the major benefits of having a retailer mobile app?

Nowadays, people are looking for highly personalized service, which they can access through their mobile devices.

As a retail business, you can offer your customers highly personalized services through a retailer app.
A retailer app allows you to offer numerous services to improve the user experience, thereby increasing his/her loyalty towards your brand.

Some of the benefits that your mobile app developed by eCommerce app development company can provide to your business are:

1). It improves brand visibility at all times:

• Looking at the market research numbers, you will find that nearly 4.4 billion people use mobile apps.
• While not all of them are using the apps for the same reason, but this huge number of mobile app users show that there is a big market of people online who like to use mobile apps due to their customized service.
• As a smartphone always remains in the hand or pocket of an individual, a dedicated mobile app allows you to get their attention in a way that no traditional marketing tool can match.

2). Make your business 24x7 available and make it automated:

• One of the amazing benefits of a dedicated eCommerce mobile app for your business is that it helps you to keep your business open 24 x 7.
• A retailer's mobile app can make your online app fully automated so that you do not have to supervise any transaction that happens through your mobile app.
• The automation of your online business app will help you to provide better services to the customers through newer technologies like virtual assistant and chatbots, which will greatly improve your repeat customer numbers.

3). A mobile app can help you save money on infrastructure:

• If you compare the cost incurred in developing a retail mobile app with paying rent for a leasehold property of an offline store, then you will find that the eCommerce mobile app development cost is much lower in the long run and also give you better ROI.
• Besides, if you do not like the setup of your leasehold property, then you can do nothing that is outside the contract. In the case of a mobile app, you can make any change you wish that will help your business grow.

4). Analyze the buying patterns of the app users to improve sales:

• One of the important benefits of using a retailer’s mobile app is that it gives you data concerning the buying patterns of the app users.
• User data is very important as it gives an insight into the mind of the user to find out what kind of services they prefer and then accordingly make a change in your product list to satisfy the demand.

Read Also: How much app development cost?

5). You can plan your business model:

• The data provided by the mobile app not only helps you to tweak your selling strategy but also helps you to plan your business model by analyzing the previous year data.
• Data mining and analysis can help you gather data from the app users to understand what kind of products are selling, what kind of services the customers are interested in and so on.

6). It is easier to add advanced technology to your mobile app compared to a physical store:

• If you want to introduce advanced technology to your retail business then you will find that it is much cheaper to do so in a retailer’s app compared to a physical store.
• Introducing new technology in a brick and mortar store requires massive changes, which will involve a huge cost.

7). A mobile app will help in targeted marketing:

• If you have a physical store then you need to market your product locally to get more clients.
• To do this you can take the help of a mobile app. It will help you to target your customers at local, state, national as well as the international level at a much cheaper cost.
• Additionally, data mining will help you to target your customers more accurately through your eCommerce mobile app.

Read Also: How you can make money from mobile app


8). The business transition is easier in the mobile app than in off-line business:

• Changing a business model or its address or upgrading it to add new services is a very expensive proposition for an off-line store.
• On the other hand, if you have a mobile app then you will find it easier to make a business transition at a much lesser cost.

9). The mobile app is great for building brand loyalty:

• Mobile apps offer you a great platform through which you can improve the visibility and brand loyalty of your product.
• If you invest a lot of money on advertising your product on a billboard, you will find that an only a very small percentage of people actually view it on the passing. 
• Instead of spending so much money on advertising through billboards, you can use it more productively to develop a mobile retail app for targeted marketing.

10). Give a personal touch through your app:

• The reach of your business is very important to improve its profitability.
• It is essential that you reach your targeted audience through mobile application development in a more meaningful way.
• For any business, knowing the mind of the consumer is very important. And your mobile app can help you immensely in this field (through data analysis).

11). Secure online payments:

• Through your online eCommerce retail mobile app, you can offer your clients a secure and fast payment option.
• Secure online payment is very important for those people who are always on the move and may not carry much cash with them.
• In a retail mobile app, you can offer your customers multiple payment options, which are not always possible in a brick and mortar store. This will help you to target that customer who finds it difficult to go to a brick and mortar store for want of time.

Conclusion

As you can see retail mobile apps have a wide range of application in promoting, retaining, and reaching out to a wider market for any e-commerce business.

If you want to reach out to the younger generation who are into smartphones and buy things online, then the mobile application is one of the most important parts of your business marketing strategy. Contact Guru Technolabs to discuss your mobile application requirements today.

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